website

Humo.be

The Wild Site

Humo brengt spraakmakende coverstory’s, onthullende interviews en dossiers. En dat met een kenmerkende aanpak: betrouwbare info, humor en kritiek in combinatie met een flinke dosis zelfrelativering. Maar dat Humo zoveel meer is dan een magazine, bewijst Humo.be. Voor je dagelijkse portie filmpjes, nieuws, humor en muziektips slechts één adres: The Wild Site!

Key facts

  • 39.000
    unieke browsers
  • Sterk op sociale media
  • Diepgravende journalistiek

De Humo-community

De Humo-community is zowel offline als online heel trouw. Denk maar aan de razend populaire Wild Site, sociale media en talrijke apps. Humo biedt je op Facebook dagelijks opvallende, originele, opruiende, informatieve of ronduit onnozele links en filmpjes.

kanalen

Actua Voor je dagelijkse portie nieuws slechts één adres!
Humor De meest hilarische filmpjes, cartoons van Kamagurka of Jeroom en andere grappige onzin in 'Uitlaat'.
TV / Film Lees alles over de nieuwste films en tv-programma's. En plan je avond met de meest complete online tv-gids.
Muziek Hier vind je alles over Humo's Rock Rally, lees je het opvallendste muzieknieuws en de scherpste cd- en festivalreviews.
Boeken Welke boeken je moet gelezen hebben? Je vindt hier de boeksprekingen uit Humo.

Humo.be

De surfers van Humo.be

Humo.be is een actieve community met een sterke band met lezers en surfers. The Wild Site bereikt een mannelijk, upscale publiek (sel.idx. 259) uit de hogere sociale klassen (1-2).

Key facts

  • Jong
    60% 18-44 jaar
  • Upscale
    52% hoger opgeleid
  • Mannelijk
    61% mannen

Humo.be

Focus op branding en activatie

Ons motto? Think BIG! Daarom vindt u bij ons vooral grote, impactvolle advertentieformaten die zich perfect lenen voor branding en activatie. Wij denken graag met u mee, zodat u het maximum uit uw campagne haalt.

Reserveren en Aanleveren

 

Algemene richtlijnen

Reserveer uw advertentieruimte reservations.digital@persgroep.be.

Lever uw materiaal aan via banner@persgroep.be.

Let op: om de visibiliteit van je advertentie te garanderen is het cruciaal dat je je materiaal in een https-omgeving aanlevert. Meer info over https vind je hier.

Hebt u nog technische vragen? Contacteer ons AdOps-team via banner@persgroep.be.

Aanlevertermijnen
3 werkdagen – Standaardmateriaal
3 werkdagen – Sponsoring & Integratie
3 werkdagen – Materiaal via MediaMind (amsterdam@mediamind.com), Adform (traffic@adform.com) en andere Third Party Tags.

Gelieve deze termijnen te respecteren. Zo komt de lanceringsdatum van uw campagne niet in het gedrang indien er onvoorziene problemen zijn met uw materiaal.

 

Technische specificaties

  • Zorg ervoor dat uw materiaal volledig op punt staat vooraleer u het ons bezorgt. Activeer ook alle tags (verwittig ons indien dit toch niet het geval is).
  • We ondersteunen de meest voorkomende Third Party Tags.
  • De Z-index van de advertentie mag maximum 10.000 zijn, zodat de loginschermen van onze websites niet verstoord worden. Banners met een hogere Z-index, die onze loginschermen verstoren, worden offline gehaald tot wanneer de juiste aanpassingen doorgevoerd worden.
  • Kiest u voor meerdere campagnegolven en/of creaties, bezorg ons dan een duidelijke briefing.

Homepage Take-Over
Overlayer
IAB Billboard
Big Leaderboard
Large Leaderboard
Halfpage
Medium Rectangle
Rich Media
HTML5
Newsletters
Mobile formats

3AD
Floating multiformat
 

 

 

Homepage Take-Over

Items Width Height Weight File Types Backup image
Big LB 950px 150px 50KB HTML5/GIF/JPEG GIF or JPEG
Medium Rectangle 300px 250px 50KB HTML5/GIF/JPEG  
Wallpaper 1600px 1200px 100KB GIF/JPEG  

Background / wallpaper: The background can either be tiled (repeating) or fixed

Video streaming & Media Mind, Adform, Weborama:

  • Through Media Mind, Adform, Weborama or hosted at client-side
  • If Media Mind, Adform, Weborama is used, please initiate the process or inform us at least 8 business days before the start of the campaign
  • If Media Mind, Adform, Weborama is used, make sure to provide us a different tag for each position of the TR-IMU. There are 3 different positions: top, middle and bottom of the homepage.
  • We support the rich media costs for 3 formats. We suggest Big LB + 2x Large IMU (see our Media Mind, Adform, Weborama specs for rules & constraints)
  • Submission delay: 5 business days

 

Overlayer

  • An Overlayer should be supplied with a standard format like a Large Leaderboard or Halfpage
  • Both formats will be served together on the page. The standard format will act as a backup for the Overlayer when it has disappeared
  • Overlayer display time: max. 15 sec.
  • Video can be integrated. Then this format needs to run through one of our rich media partners.
  • Overlayer closes after 15 sec.
  • Formats: Large Overlayer: 640x480 pixels – 100 KB
  • The frame may never become completely opaque during animation

A clear close button has to be implemented in the top-right corner:

on(release)
{
getURL("javascript:IABcloseAD()");
}

 

A standard clickTag should be implemented in the HTML5 files

on(release)
{
getURL(_root.clickTAG, "_blank");
}

 


Billboard

Items Width Height Weight File Types Backup image
IAB Billboard 970px 250px 75KB HTML5/GIF/JPEG GIF or JPEG

 

  •  Video streaming & Media Mind, Adform, Weborama
  • Through Media Mind, Adform, Weborama or hosted at client-side
  • If Media Mind, Adform, Weborama is used, please initiate the process or inform us at least 8 business days before the start of the campaign
  •  We support the rich media costs (see our Media Mind, Adform, Weborama specs for rules & constraints)
  • Submission delay: 3 business days

 

 

Big Leaderboard

Items Width Height Weight File Types Backup image
Big Leaderboard 840px 250px 50KB HTML5/GIF/JPEG GIF or JPEG

 

  • Video streaming & Media Mind, Adform, Weborama
  • Through Media Mind, Adform, Weborama or hosted at client-side
  • If Media Mind, Adform, Weborama is used, please initiate the process or inform us at least 8 business days before the start of the campaign
  • We support the rich media costs (see our Media Mind, Adform, Weborama specs for rules & constraints)
  • Submission delay: 3 business days

 

Large Leaderboard

 

Items Width Height Weight File Types Backup image
Large Leaderboard 840px 150px 50KB HTML5/GIF/JPEG GIF or JPEG

 

  • Video streaming & Media Mind, Adform, Weborama
  • Through Media Mind, Adform, Weborama or hosted at client-side
  • If Media Mind, Adform, Weborama is used, please initiate the process or inform us at least 8 business days before the start of the campaign.
  • We support the rich media costs (see our Media Mind, Adform, Weborama specs for rules & constraints)
  • Submission delay: 3 business days

 

Halfpage

Items Width Height Weight File Types Backup image
Halfpage 300px 600px 50KB HTML5/GIF/JPEG GIF or JPEG

 

  • Video streaming & Media Mind, Adform, Weborama
  • Through Media Mind, Adform, Weborama or hosted at client-side
  • If Media Mind, Adform, Weborama is used, please initiate the process or inform us at least 8 business days before the start of the campaign.
  • We support the rich media costs (see our Media Mind, Adform, Weborama specs for rules & constraints).
  • Submission delay: 3 business days

 

Medium Rectangle

Items Width Height Weight File Types Backup image
Halfpage 300px 250px 50KB HTML5/GIF/JPEG GIF or JPEG

 

  • Video streaming & Media Mind, Adform, Weborama
  • Through Media Mind, Adform, Weborama or hosted at client-side
  • f Media Mind, Adform, Weborama is used, please initiate the process or inform us at least 8 business days before the start of the campaign.
  • We support the rich media costs (see our Media Mind, Adform, Weborama specs for rules & constraints).
  • Submission delay: 3 business days

 

3AD

Items Width Height Weight File Types Backup image
Large Leaderboard 840px 150px 50KB HTML5/GIF/JPEG GIF or JPEG
Half Page 300px 600px 50KB HTML5/GIF/JPEG GIF or JPEG
Large IMU 468px 400px 50KB HTML5/GIF/JPEG GIF or JPEG

 

Video streaming & Media Mind, Adform, Weborama

• Through Media Mind, Adform, Weborama or hosted at client-side
• If Media Mind, Adform, Weborama is used, please initiate the process or inform us at least 8 business days before the start of the campaign
• We support all the rich media costs for all 3 formats, except for Run-of-Network campaigns (see our Media Mind, Adform, Weborama specs for rules & constraints)

Submission delay: 3 business days

 

 

 

 

Mobile site

Mobile Leaderboard (MLB), Mobile IMU (M-IMU) & Mobile Page (M-Page)

  Width Height Format Weight
Mobile Leaderboard (MLB) 320 100 GIF/JPEG/PNG/HTML ** 50KB
Mobile IMU (M-IMU) 320 250 GIF/JPEG/PNG/HTML ** 50KB
Mobile Page (M-Page) 320 480 HTML** 50KB
Mobile Splash Page* 320 480 JPEG/PNG 50KB

* Flash, HTML(5) or other formats are NOT allowed
** Please deliver HTML material 5 business days before launch.
Flash or other browser plugins are NOT allowed.

Submission

  • Materials have to be sent to banner@persgroep.be
  • We will send feedback within 24 hours after material reception.
  • All elements should work properly on sending.

Delivery delays

  • 3 business days for standard image banners.
  • 5 business days for rich media (HTML) banners.

File format & HTML-specs

  • All banners should be delivered in PNG, JPEG, (animated) GIF (not for Mobile Splash Page) or HTML (not for Mobile Splash Page). 
  • HTML banners should be delivered as ‘code only’. Extra files (images,…) should be hosted externally.
  • Advertiser should be clearly mentioned and the ad cannot look exactly like editorial content.
  • Browser plug-ins (Flash, Silverlight, Windows Media ...) are NOT supported.

Landing page

  • The page appears in browser-view within the app which is based on Mobile Safari (iPhone) or WebKit (Android).
  • Page should be optimized to display in portrait view (landscape view is not supported in our app).
  • Portrait: 320 px width (horizontal scrolling is not attractive), height is unlimited (vertical scrolling is possible).
  • The HTML landingpage can either be hosted at advertiser or at publisher side. It can use HTML5/CSS3/JavaScript (for video or interactivity), but should be tested thoroughly on iPhone / Android.
  • Direct links to other apps are not permitted but you can call an external app from the landing page. Direct link to (iPhone) App Store / (Android) Play Store is allowed.
  • Browser plug-ins (Flash, Silverlight, Windows Media ...) are NOT supported.

Floating multiformat

Width Height Weight File Types
840px 150px 99KB HTML5/GIF/JPEG
300px 600px 99KB HTML5/GIF/JPEG
300px 250px 99KB HTML5/GIF/JPEG
320px 100px* 99KB GIF/JPEG

* this format is only obligated for mobile camppaigns